“Welcome to the Experience, where dreams become reality, and every woman gets to be the heroine of her own fairytale.”

“The Experience is more than just a photo shoot; it’s a journey into a realm of enchantment.”

“My passion lies in capturing the magic of the moment, ensuring you have a collection of photos that transport you to a world of fantasy.”

You’re just one step away from the experience where you can become the main character of your own fairytale.

Experience is much more than a photoshoot, it’s making time for you and understanding your vision.

Always longed for those magical photoshoots?

I’m listening. Schedule your free consultations where we will meet and exchange ideas.

After the consultation, I will make a plan for the photo shoot and make sure to transform your story into dreamy photos through my lens.

You don’t have previous photoshoot experience?

Don’t worry!

We will make sure that your stage fright will disappear and that your undiscovered talent for posing will PHOTO shine through.

Just relax and enjoy.

All that is necessary for your magical photos to come to life is taken care of.

The fairytale dresses, professional hairstylists, scenographers, and professionals alike are here at your service.

Experience is much more than a photoshoot.

After you present me with your vision and I get to know you the road towards your dreamland shall commence.

All you need for your dreams to become reality is a little touch of magic that flies through my camera lens.

what’s included in the experience package?

Every story is unique and special. Having that in mind I approach each and every photoshoot individually.

I’m here to listen to your vision and your wishes, and last but not least – I will create every single detail of your experience.

My team and I are here to make every step of the way special and tailored to your liking.

1. Welcome Package

After you decide to embark on this adventure with us you will get a welcome package.

The welcome package consists of:

Free consultation appointment where we discuss the first available slot when the photoshoot can be sheduled.

Details of the Experience package and everything you need to know

Meeting The Team and getting to know all the magicians that make this experience special

Guide to posing and useful advices that will help you relax and be ready for the photoshoot

Catalog of dresses and crowns from which you can pick a color and style for your dress among over 50 dresses that we have to offer

2. Consultation

To make sure everything is as you imagined your photo shoot should be, we will discuss all the details together.

I am here to take your vision to reality and give you some advice and ideas if you wish.

We will make a detailed plan of the location, the story, and the scenography, and later on with a touch of magic, we’ll transport our ideas into reality.

3. Say YES to the Dress

In my studio, you will get the chance to pick the dresses that will accompany this experience and fit in perfectly with your vision.

You have an option to try dresses and crowns in my studio located in Novi Sad.

4. Make-up

To make this experience even more perfect, you will have a team of professionals by your side (make-up) who will make sure you will absolutely shine.

Me and my team thrive on making you as confident as you possibly can and for you to be the best version of yourself.

5. Day of the photoshoot & Creative Scene

The best part of this experience is, of course, shooting photos with Jovana.

I will make sure to help you bring this magical story that we constructed to life.

The drive to the location where the photoshoot will be can also be is taken care of, so you can relax and enjoy your special day.

Team member who is expert in decoration, will make you a special scene as you imagined.

6. Choosing and editing

All the photos taken at the location will be sent to your email address in just a few days.

When you go through them and pick your favorites, I will start the editing. Also, I will add all the elements that enrich the photos to make them even more magical.

You will have two additional changes to the edited photos, just to make sure you’re completely satisfied with the memories we made on your special day.

You can choose up to 20 images.

7. Short videos and Smoke effects

Team member who is specialized in smoke effects will make final dreamy touch. You will also get short behind the scenes videos which you can use online.

You may choose the additional option of having a short video in Reels format, to make sure you can share this experience on all your social networks.

*this option is not included in the price of the main experience package.

When booking, a catalog with available dresses and crowns will be send to you and you will have to pay 50% deposit.


What isn’t included:
* additional photographs

* hairstyle

* transportation fee to another city

* large amount of flowers


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Clients - Before And After


“Thank you, Jovana, for taking Son de Flor on your creative journey! Your talent combined with hard work and ‘out of the box’ ideas always astonishes our team with amazing results. Whenever our linen dresses land in your hands, we are always sure something beautiful is going to come and all the time you exceed our expectations! Keep on doing great work and do not lose the inspiration!”

-Son de Flor Team

“Jovana exceeds all the expectations.It was such a pleasure to meet not only an extremely talented photographer but also a good person and simply a funny, nature-loving girl. I can’t even imagine how many unusual ideas are hidden in that bright head she possesses, as it seems there are no limits of her creativity! So, I’m sure when someone can’t really find the best qualities and brightest sides of his/her nature, Jovana is able to do that and reveal them through her magic photos. Don’t miss the opportunity to have fun and get one of the most memorable experience in your life with her))) “

-Anna Hubnerova

“Some collaborations are worth it, others not. The ones, which are worth all that effort, change your life at some point, make you smile, bring interesting people and many positive emotions to your life. The collaboration with the photographer Jovana Rikalo was and still is exactly like that. Jovana is like a dream come true. I was captivated by her work full of feelings, dreams and stories. She is an open-hearted person who sees beauty even in the most ordinary things. She draws inspiration from dreams, nature and everyday life.”

-Magaela Accessories

“Working with Jovana was a dream come True. She made beautiful photos and videos in movement of our designs, and some of them became the most viewed photos of our social media this year. Her stunning work made all of the pieces the protagonists of the photos in a unique way.”

-Costuro Real Team

“Jovana is one of the photographers I’m always excited to work with. Not only are her ideas and visions for her shoots mind blowing, it’s always very fun and filled with laughter and happiness which I think helps me alot to relax and just be myself. Even though she always knows what’s she wants,she’s also always very open to suggestions from me as well. This makes me feel like we’re just two friends working together. The pictures which come out of these shoots are just amazing and there’s always a beautiful meaning and message behind them. It’s never boring to work with her and I always have a good time. She’s just truly amazing ??❤.”

-Sasha Lambon

“I asked Jovana to assist me as director of photography for an important project and I find in her a very good professional, technically prepared and with attention to the details. We worked in tune!”

-Emanuele Dascanio

“Working with Jovana was a dream come true. Working on location in Vienna, Austria was something I’d wanted to do for ages and Jovana was able to interpret my ideas and inspiration and execute them perfectly! We accomplished a lot in a short time and before even seeing the photos I knew we’d gotten what we needed. The finished photos turned out perfectly and are exactly what I wanted, both for my label and for me personally. I would recommend any designer hire Jovana for your next lookbook or photography needs.”

-Lowana, Vanyanis

“I’ve worked with Jovana for many years and she is as professional as she is talented. She’s always fully committed to her projects and consistently strives for the best results. On top of all of that passion, she is also easy to work with and very communicative. All in all, a fantastic photographer!”

-Vicente, BenQ

questions & answers

What if we live outside of Serbia?

We can arrange a photo-session anywhere in the world, but this will also affect the price since we will include the travel and accommodation expenses. However, it is easier to arrange photoshoot in Serbia because the whole team, props and studio is based in Serbia. Abroad we will have limited usage of props and dresses.

What about special scenography request?

Each package include special scene made for you. If you have specific request, make sure to mention that when booking! If you want bigger amount of flowers and heavy, complex props, it's possible but in that case we have to book a van for transport and cover costs.

Will I receive RAW photos from the whole session?

You will receive low-res .jpeg photos from the whole session for the selection.

Who will choose the photos?

I will email you low-res photos and you can choose them on your own, or leave the choice to me. Final choice of edited photos will be sent to you in high resolution through WeTransfer.

Does the offer include the dresses?

Yes! Depending on the offer you choose, you’ll get a certain number of dresses. You have an option to try dresses and crowns in my studio in Novi Sad.

What about footwear?

Most dresses are floor-length, so your shoes won’t be visible, but bring something just in case.

What if it rains?

If it rains, we can reschedule the photo-session or rent a studio for the time we need.

What If I am not sure how to pose?

Don't worry about it! That's why you are here. Through the whole photoshoot I will guide you with poses and facial expressions so yours is only to relax and enjoy the magical set.

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